Sustainability

At Fear The Ordinary we do things in the most sustainable way.

To us sustainability also means transparency. That's why we don't hide nothing about our sustainability efforts.

Green clothing

Since the creation of Fear The Ordinary we had a priority, to utilize exclusively organic cotton.

Organic cotton is grown without the use of pesticides, herbicides, dangerous chemical substances and without GMO seeds.

By being grown in a natural way, it's better for our skin, for the soil, watercourses and air.

The inks used to print on our clothes are nature-friendly too. They are water based and vegan, certified by Oeko-Tex, GOTS and VEGAN labels.

  • No polluted water and soil

    Non-organic cotton is grown with tons of dangerous chemical. When the fields are irrigated, water absorb these substances and gets polluted. Poisoning the soil and people.

    Organic cotton doesn't.

  • Safe working conditions

    Our supplier is part of the Fair Wear Foundation. Which guarantees that the farmers are fairly paid, no matter their gender, and that they work in safe and healthy conditions.

    Say no to labour exploitation

  • Don't forget about quality

    High quality is essential for us. During the process from fibers to yarns, our cotton is carefully combed to remove all impurities, and then short and longer fibers are spun together.

    Making it soft and durable.


1 of 3

Green company

For us being a green company is a natural philosophy.

How can we love to explore the world and at the same time destroy it ? How could we desire to discover new cultures and people and at the same time be part of a system killing them ?

This is not out way of doing things and will never be. At Fear The Ordinary everything is done listening to the planet and its needs, always seeking to improve and reducing our impact.

  • Carbon neutrality

    Every time you make an order, we pay a little fee that finances green projects around the world. These carbon removal projects will offset the shipping's emissions. From solar panels and wind turbines to reforestation projects, these are some of the projects we finance with every shipping. You can know more about the different projects we finance on our partner site.

  • Plastic-Free Packaging

    We made ourseleves a promise, as soon as there's the possiblity we need to go plastic-free on our packaging. And so we did . At first we chose paper but even if it was a better solution it was still not perfect, due to the deforestation impact it had. So, we are now switching to biodegradable and compostable mailers made from bio-plastics and food wastes.

  • Tree Planting

    Reducing our impact is important but creating a positive and active impact is even better. That's why for each order made 3 trees are planted in selected reforestation projects . Yes, one tree was simply not enough for us, more trees means more chances to stop climate crisis and make the planet healthier. Discover more about it on our partner site.

1 of 3

No more wastes.

" In total, up to 85% of textiles go into landfills each year. That's enough to fill the Sydney harbor annually. "

We can't accept that, we don't believe in the values of fast fashion.

Our clothes are Made-to-order , meaning that they are created only after the order is made. Which means that our wastes are equal to zero. We don't make collection based on fashion seasons, our collection are only creativity driven. Plus, our products are made to last years, always at your side on your adventures.

Who made your clothes ?

Our supplier is fully transparent about who made the clothes, how and also where. Our organic cotton comes from India and Bangladesh, where it is grown organically and ethically by certified and monitored smallholders farmers.

And again it's processed in monitored and certified factories, where workers are fairly paid, no matter their gender. Where they work in healthy conditions and with a regulated contract. No child labour, no gender discrimination and no labour exploitation. This should be the norm, not a special thing.